ABOUT THE BRAND

Sean John, founded in 1998 by hip-hop mogul Sean ‘Diddy” Combs and current President and CEO, Jeffrey Tweedy, has expanded its reach beyond the realm of music to create a lifestyle brand featuring clothing, fragrance and timepieces. Under the tutelage of Sean Combs and Jeffrey Tweedy, this urban brand has established its place in culture with its eclectic fusion of street and high fashion. Endorsed by both celebrities and athletes alike, Sean John has maximized its visibility by partnering with top-tier influencers to create a collection that focuses on style and accessibility for every man.

 Reaching outside the limits of fashion, Sean John has delved further into the world of watches and accessories, creating an all-encompassing label that supersedes the traditional perception of a men’s brand. Sean John watches, designed for the everyday man, feature best-selling collections—Bond, Portofino, Black Diamond, and Corsica—with genuine leather straps, mesh bracelets and faux automatic movements.

 Since its inception, fashion insiders have taken notice of Sean John’s disruption of the menswear industry by showering the brand with esteemed awards like the Menswear Designer of the Year award in 2004 bestowed by the Council of Fashion Designers of America and the FiFi award from The Fragrance Foundation in 2007 and 2009 for Unforgivable and I Am King. It is that prowess that, in 2010, led Sean John to sign an exclusive distribution agreement with Macy’s for men’s sportswear, where it remains one of the retail giant’s highest sellers.